Goldwin, which operates The North Face and other brands, promotes data-driven store management at its 160 directly operated stores in Japan

WingArc1st Inc. is pleased to announce that Goldwin Inc., which operates many outdoor and sports brands such as The North Face, has implemented a new growth strategy based on PLAY EARTH 2030, and is reforming its stores with an eye toward expanding sales and improving customer satisfaction. The company has introduced the data utilization platform MotionBoard and the data analysis solution Dr.Sum to reform retail operations and promote data-driven store management at 160 directly operated stores in Japan.

■Background
Goldwin, a manufacturer and retailer of outdoor and sporting goods, continues to grow in the sports and lifestyle scene. The company is promoting the use of data at its directly managed stores, which are at the forefront of customer perspectives, to strengthen store operations. However, each time a new report was required, a development request had to be made to the vendor, and specifications would become outdated during development, making it impossible to flexibly respond to changes in on-site requirements. In addition, because multiple tools, such as membership analysis and inbound analysis, were mixed together, sales staff faced skills gaps when trying to find the data they needed.

Therefore, the company went beyond strengthening store management at headquarters to structurally improving the proposal and decision-making abilities of each salesperson. In building a data utilization platform for directly managed stores that anyone can access in real time, the company introduced MotionBoard, which allows the creation of a variety of dashboards, as well as the Dr.Sum data analysis platform.

The key points for implementation are as follows:
- Intuitive usability for both development and use
- Trade area analysis functions allow for centralized data management
- Advanced specialized skills are not required

■Effects of implementation
Development began in May 2024, and the dashboard was released in August. Currently, four boards are in use: consumption history, sales history, trade area analysis, and duty-free history. Three years' worth of POS register statement data from all 160 directly managed stores in Japan has been visualized, making it possible to centrally manage information such as POS transactions, membership records, and inbound data.

Stores can now access MotionBoard directly from their existing cash register system, and instantly check year-on-year comparisons and changes in member rank from the dashboard. An environment has been created where sales staff can use data as part of their work routine without even thinking about it, which has led to improved proposals to customers and has also made the process of creating weekly reports more efficient.

At the beginning of development, the dashboard created by headquarters did not match the operations on the ground, but by having area managers operate it and provide feedback on areas for improvement, they were able to deepen their understanding of the board's presentation and functions, and a system was established that allowed headquarters and stores to share issues using common indicators. Expectations are rising from the front lines for the automation of daily reports using AI, and going forward, we will be promoting data-driven sales promotion and marketing, with a view to adding a function to compare our own store with other stores, incorporating qualitative data such as customer feedback, and even tackling inventory and customer demographic analysis, and are working to use data to reform our stores in order to achieve sales growth and maximize customer value.

■Use case
URL：https://www.wingarc.com/product/usecase/1431.html (Japanese)

■About Goldwin Inc.
Established: 1951
Location: Minato-ku, Tokyo, Japan
Business Overview: Operates brands including The North Face as well as its own 'Goldwin' brand, manufacturing and selling outdoor and sports equipment. Guided by its purpose of "inspiring people to challenge themselves and expanding the possibilities of people and nature," the company continues to grow across all sports and lifestyle scenes.   
URL: https://about.goldwin.co.jp/eng/