Yomiuri Shimbun Tokyo Headquarters Utilizes MotionBoard Cloud for Salesforce and Salesforce's SalesCloud to Strengthen Sales Activities and Improve Business Efficiency through Digital Transformation
By visualizing customer and sales data, it is possible to promote more accurate sales forecasts and strengthen sales activities, while reducing the burden of work
WingArc1st Inc.
WingArc1st Inc. is pleased to announce that the Yomiuri Shimbun's business division has strengthened its sales capabilities and improved work efficiency through digital transformation with the seamless integration of Salesforce's sales support application and WingArc1st's visualization tool for Salesforce. WingArc1st is helping Yomiuri Shimbun achieve results faster and get the most value from the Salesforce platform by using MotionBoard Cloud for Salesforce.
Yomiuri Shimbun was dealing with an increasing amount of information, as well as the challenge of understanding customer (advertiser) needs and past transaction history. It was difficult to visualize sales information and share knowledge. Sales information was also managed in different formats by each department, which meant that integrating and analyzing the data took a lot of time and effort, leading to manual input errors and duplicate work.
MotionBoard is an intuitive BI dashboard that transforms data into valuable information and allows you to understand the situation in real time. Since it can connect to on-site and system data, it can help companies in a wide range of industries and sectors make speedy decisions with real-time data.
By combining Salesforce SalesCloud with WingArc1st's expertise and innovation, Yomiuri Shimbun is able to centrally manage sales progress, reducing the burden on sales representatives and managers, and visualize data to enable more precise sales forecasting and budget management. In addition, being able to share sales success stories across the company has made it easier to expand to other locations, and the smooth sharing of customer and project information, including lost sales, has enabled the company to develop a process that can be used to plan future sales strategies.
［Comment from Yomiuri Shimbun Tokyo Headquarters］
Our business division is promoting integrated marketing and is actively working on new business ventures. Additionally, with the media business currently facing a tough environment, strengthening sales capabilities through systems is an urgent priority, and we feel that the introduction of Salesforce has been extremely effective. In order for the department to properly manage and understand the diverse business, they needed an output that would match their sales management work on a weekly and monthly basis. They chose MotionBoard, which allows them to utilize the strengths of Salesforce in an interface that is similar to that of traditional Excel management.
By visualizing the data, more precise sales forecasts can be made, and by centralizing project information, not only is company-wide sales management possible, but we are also seeing success stories in business divisions across the country, including Tokyo, Osaka, and the western part of the country.
It will also be useful for sharing knowledge, promoting horizontal expansion, and when taking over work or making new proposals. Furthermore, in the future we would like to expand our use of the system from a marketing perspective by also analyzing advertisers' status and business performance.
MotionBoard Cloud for Salesforce used by the Yomiuri Shimbun is available on the AppExchange below:
https://appexchangejp.salesforce.com/appxListingDetail?listingId=a0N30000008Zk0gEAC (Japanese)
■Case studies
https://www.wingarc.com/product/usecase/1207.html (Japanese)
■Yomiuri Shimbun Tokyo Headquarters
First issue: 2 November, 1874
Address: 1-7-1 Otemachi, Chiyoda-ku, Tokyo
Main business: Total media business
URL: https://info.yomiuri.co.jp/english/
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WingArc1st Inc.
Roppongi Grand Tower, 3-2-1 Roppongi, Minato-ku, Tokyo106-0032, Japan
TEL : 81-3-5962-7300
FAX : 81-3-5962-7301
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