Second TV Commercial Featuring Comedian Hiroiki Ariyoshi Begins Airing
"President Ariyoshi" appears with his own face made into data?!

WingArc1st Inc. will air its second TV commercial featuring comedian Hiroiki Ariyoshi on 17 August.


The commercial follows President Ariyoshi, who was UPDATA'd (*) after obtaining the resources to make a decision in the first commercial, which aired in 2023. In the new spot he shares the secret of WingArc data utilization with his employees who are facing difficulties.

President Ariyoshi is depicted as the "Data Visualization Face". To create this image, Mr. Ariyoshi's face was scanned and photographed in a special studio equipped with 4Dviews' HOLOSYS+ system, which has 48 of the latest 12 megapixel cameras. The cameras are positioned over 360 degrees and shoot in perfect synchronization at a speed of 24 frames per second, enabling the recording of movements as 3DCG models to generate a data visualization face with realistic movements.

(*) UPDATA is a coined word of UPDATE and DATA, which expresses our desire to update the world and ourselves with data.

■Overview of the commercial
Today, customer data, sales data, and many other types of information are being digitized through the Internet. In such an environment, the key to smooth business operations is to utilize the accumulated data. In this commercial series, the president of a construction company, played by Mr. Ariyoshi, advocates the importance of data utilization.

Title: UPDATA President Ariyoshi (15 sec)
Broadcast start date: 17 August 2024
Broadcast area: Kanto
Special site: https://www.wingarc.com/lp/2408cm/index.html (Japanese)

1^st version of commercials (2023）
In the President's Office episode: https://www.youtube.com/watch?v=4W1jcy9OlLM
In the Board of Directors' Meeting episode: https://www.youtube.com/watch?v=B_WxX4IJjBc